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2nd & 3rd February 2024

InterContinental Paris, France

WELCOME !

At the beginning of 2023, many restrictions on travel abroad were lifted in China, and we saw a return of Chinese tourists to France this year, with post-covid figures forecast for 2024, with the help of the Olympics games of course and because 2024 will also be the year of the 60th anniversary of France-China diplomatic relations.

The 8th edition China Workshop is a unique and unmissable event, specially dedicated to the Chinese tourism Market. If you are interested in this market, and want to develop the Chinese tourism in your business, this event is made for you. Welcome to exhibit to the workshop in order to meet and convince your further Chinese Partners by proposing your products, services so that they can include them in their catalogs. That way, your number of Chinese visitors will increase consequently.

In order to facilitate exchanges between EU service providers and Chinese tourism professionals, we are continuing to offer you the opportunity to increase your contacts by organizing our event over 2 days, with day 1 featuring pre-programmed meetings and day 2 featuring free meetings with a more "trade show" connotation.

Pierre SHI
Founder & President China Workshop

Our professional tourism event that is valued and supported by the French government.

Since 2014,

our tourism event has successfully held seven editions.

S PACE ™

How to introduce your tourism brand and history to Chinese-speaking tourists worldwide?

S PACE is the customized online exhibition space we have designed for you. This is also your entry point to attract the Chinese tourist market. We will collaborate with Ctrip, the largest online travel agency in China, to create video and visual content for you, which will be produced by our professional team.

S MEDIA ™

How to manage and operate social media in the Chinese-speaking world?

We have designed a one-stop social media marketing solution for you, tailored to the tourism industry, which covers both the Chinese mainland and the overseas Chinese-speaking tourist market. Our professional team will mainly use three mainstream marketing methods, including short videos, live streaming, and internet celebrities to help you promote your business.

Quantity but for sure as well the quality. Our wide network is based on many years of experience and high expertise of the organizer who is Mr. Pierre Shi. He knows much more than others how to identify the high value professionals.

His many trips dedicated to meet new agencies over the last few years have enabled him to be at the heart not only of the network(s) but also at the cutting edge of changes in this buoyant but constantly evolving market.

Monitoring is necessary on a daily basis, and it's our representative offices in China and elsewhere who do this hard work by scouring social networks, taking part in various trade fairs and approaching the media, especially after Covid.

Since the 7th edition, we have also had Chinese professionals from the United States and Canada, so for the 8th edition we will have the privilege of welcoming not only these North American professionals but also the Chinese

from Mainland of China and Asian countries.

Tingting GU

Head of China market

Day 1

Friday, February 2, 2024

Pre-scheduled meetings

Dedicated to professionals who want to develop a Chinese customers base with outbound Chinese tourism professionals. The Chinese professionals will make the appointment with you using a presentation of your company that you will send us beforehand. A schedule of around 30 meetings will be sent to you a few days before the event.

08h30-09h00 : Move-in & Installation of Exhibitors, Check-in of Buyers

09h00-09h30 : Opening ceremony

09h30-12h30 : Workshop with Pre-Scheduled Appointments

12h30-14h00 : Lunch break/Lunch appointments

14h00-18h00 : Workshop with Pre-Scheduled Appointments

18h00-19h00 : Free exchange time

Day 2

Saturday, February 3, 2024

Free meetings

A no-holds-barred meeting with exhibitors, a "trade fair" format with tourism professionals from France and Europe (CRT, OT), service providers (hotels, museums, restaurants, leisure, shopping, transport, shops, etc.).
Visitors/buyers: around 200 visitors, all professionals. They are Chinese tourism issuers (TO, Travel Agents, Inbound, OTA, MICE, DMC), Tourism Media, Bloggers, Influencers...

09h00-18h00 :

Workshop with free meetings

FEES

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Our three core advantages

1. Professional and efficient one-on-one matchmaking organization

Chinese professional buyers who have traveled a long way will connect directly with you in France.

To establish high-quality connections between Chinese professional travel buyers and French exhibitors.

We select and invite overseas travel agencies from China, plan and organize efficient 15-minute matchmaking sessions, ensuring recognition of European travel resources and brands.

With a successful track record spanning seven consecutive editions, we can provide each exhibitor with over 20 high-quality one-on-one matchmaking opportunities. In a single day, we facilitate over 600 high-quality meetings, greatly enhancing cooperation between Chinese buyers and French exhibitors.

2. Winning Recognition from Chinese professional travel agencies and buyers

Highly regarded by Chinese professional travel agencies, media, and tourism experts for the past 9 years.

To gain high recognition from Chinese professional travel agencies, media, and tourism experts and establish trust among Chinese buyers in our events.

Attracting Chinese buyers and earning their recognition is a significant challenge. Buyers travel from afar to France with the expectation of achieving valuable outcomes. Our event's purpose is to break down communication barriers, allowing European travel resources to directly interface with buyers and initiate immediate collaborations.

We have successfully earned high recognition from Chinese professional travel agencies, media, and tourism experts. Each year, we attract support and participation from over 200 professional travel agencies, including member travel agencies that cannot attend in person but stay connected through catalog distribution and our website and social media communication. Furthermore, our events receive coverage from over 20 major Chinese travel media outlets and French media annually. In summary, Chinese buyers seek innovation through our professional matchmaking events, paving the way for new European travel routes for Chinese tourists.

3. Winning Recognition from European Travel Exhibitors

Assisting European travel exhibitors in efficiently connecting with Chinese buyer resources, rapidly entering the Chinese market, and seizing opportunities.

To earn recognition from French exhibitors and provide them with opportunities in the Chinese market.

Attracting European exhibitors and earning their recognition is a challenge, whether they are tourism destination bureaus, hotels, restaurants, or tourism resource providers. We must ensure that our professional matchmaking services can help them attract Chinese tourists.

Over 7 consecutive editions of the event, we have accumulated a track record of serving over 500+ European travel exhibitors, particularly gaining widespread recognition and support in the French market. Our professional matchmaking services not only bring them Chinese tourists but also provide them with an opportunity to understand the Chinese market and assist them in developing products suitable for Chinese tourists. This further solidifies our reputation among French exhibitors and offers them more opportunities to expand their businesses.

WELCOME !

Pierre SHI
Founder & President China Workshop

Our professional tourism event that is valued and supported by the French government.

S PACE ™