Our solutions for Chinese FITs


Chinese independent FIT tourists are becoming increasingly popular. In 2019, there were over 150 million outbound Chinese tourists, with a significant portion of them traveling independently. In fact, according to a survey by Ctrip, one of China's leading online travel agencies, more than 60% of outbound Chinese tourists prefer independent travel. These tourists are typically tech-savvy and rely heavily on mobile apps and online platforms to plan their trips. They also tend to have a higher budget and a preference for personalized experiences.

Have you prepared your showcase for the Chinese-speaking world?



Our solution ( 1/4 )


S Pace


We collaborate with Ctrip, the largest online travel agency in China, to create a customized online one-stop guide for your destination. We utilize short videos and live streaming as marketing tools to help Chinese tourists discover your destination more effectivel

We specialize in creating short videos that cater to the reading habits of Chinese tourists, effectively conveying your brand image to the audience in a professional and entertaining way. The short videos we produce for you will be recommended by the Ctrip platform and supported with traffic, allowing your destination brand to be accurately promoted.

We use storytelling to rewrite your destination brand introduction, and we collaborate with French writer Frédéric Lepage to achieve this. He is the author of "BONJOUR CHINA," one of the best-selling French travel guides in China, writing under the pen name of "BALIXIAOFOYE"! The book has a five-star rating on the Chinese internet! He is adept at using a large number of cultural and historical comparisons between China and the Europe, allowing Chinese readers to better understand Western culture.

Your Chinese tourists or key opinion leaders, KOCs and KOLs, can share their experience review and videos with you and associate them with your S Pace. This will create a lively community of sharing and communication, continuously providing interesting content for your S Pace.

What would be the most efficient way to promote your travel brand?

Our solution ( 2/4 )


S Media for FIT



Due to the unique characteristics of China's internet culture, the way social media is used in China is very different from the rest of the world. When operating on Chinese social media platforms, overseas brands need to pay attention to many issues such as the legality of their content, the effectiveness of their communication, and the level of activity in their communities.


We can help you customize a digital marketing plan and manage your daily presence on Chinese social media platforms including Douyin, Xiaohongshu, WeChat, Weibo, and OTA. We will continue to cultivate your brand image in the Mainland China market and showcase a dynamic and passionate brand image to FIT travelers



Overseas Chinese tourists and tourists from other countries are similar in that TikTok, YouTube, and Google Ads are the main marketing channels. We focus on S Media content, distributing it through these channels, and optimizing Google Ads keywords to greatly increase your brand's influence in the global Chinese market. 

Have you designed new products and services tailored to Chinese tourists?

Our solution ( 3/4 )


S Product



The ways in which FIT individual tourists from China and Western tourists pursue travel experiences are different. They may have a preference for food, cultural exploration, or quiet and comfortable experiences. Therefore, our team will redesign and combine travel products based on your resources to meet the needs of Chinese FIT individual tourists.


This solution is mainly targeted towards office tourism. We will reorganize your existing products and customize a travel pass for FIT individual tourists from China, meeting their travel needs. These products will be sold and promoted through OTA and our S Pace and S Media channels.


Our team has extensive tourism experience and professional knowledge, allowing us to tailor travel products for you based on your resources and the preferences of Chinese tourists. We will provide more comprehensive and thoughtful travel experiences for Chinese FIT individual tourists by reorganizing existing tourism products.


We are partnering with Ctrip, the largest online travel agency in China, to develop European travel benefits for its over 1 billion users. If you provide discounts or welcome gifts to these potential customers, we will integrate the benefits you provide into our marketing network.

Do you have any

Chinese-speaking partners?

Our solution ( 4/4 )


S Desk



If you don't have a Chinese-speaking partner, how can you operate in the Chinese market effectively? How do you handle the vast amount of questions and inquiries? If you focus on developing team travel products, who will handle the communication with Chinese outbound travel agencies across different time zones? Don't worry, our team can handle your Chinese office operations.



We can help you create a Chinese tourist welcome guide, which can be in electronic or paper format. An electronic version can be accessed by scanning a QR code, which takes visitors directly to a landing page. We will use short videos as the primary form of content to allow Chinese tourists to quickly understand your service.

If you have purchased our S PACE and S MEDIA services, we can provide real-time assistance to Chinese independent travelers through our online chat platform. They can also communicate with our customer service directly via WeChat, or leave messages under your S PACE or short video channel.