Our solutions for leisure market
Chinese independent FIT tourists are becoming increasingly popular. In 2019, there were over 150 million outbound Chinese tourists, with a significant portion of them traveling independently.
In fact, according to a survey by Ctrip, one of China's leading online travel agencies, more than 60% of outbound Chinese tourists prefer independent travel. These tourists are typically tech-savvy and rely heavily on mobile apps and online platforms to plan their trips. They also tend to have a higher budget and a preference for personalized experiences.
S Média Pro
We collaborate with Ctrip, the largest online travel agency in China, to create a customized online one-stop guide for your destination. We utilize short videos and live streaming as marketing tools to help Chinese tourists discover your destination more effectivel
We will produce a high-quality short video for your MICE brand. We will use unique perspectives and styles to ensure the video captures and maintains the interest of your target audience in China. After production, the video will be promoted and shared on various social media platforms and financial media to ensure wide exposure. Relevant tags and keywords will also be used to increase visibility.
We use storytelling to rewrite your destination brand introduction, and through our collaboration with French writer Frédéric Lepage, we will write from the perspective of a European who understands Chinese culture.
Frédéric Lepage is a famous French writer and cultural interpretation expert who has an in-depth understanding of Chinese culture. He will provide us with unique insights and deep cultural interpretation during the writing process, ensuring that your brand image not only has a beautiful appearance but also has profound cultural connotations.
S Product Pro
MicE's products are often customized, but there are also many travel agencies that need a standard "package service product." We will design an attractive package of products for the Chinese market based on your resources, services, and products.
Government delegation tours often lead a group of local companies to Europe for inspections. Their schedule is usually very tight, with little time for tourism and sightseeing. The products we design need to meet their compact schedule and integrate inspections of enterprises, event organization, and government cooperation negotiations to maximize execution efficiency. In addition, the special nature of government needs to be considered, which means that political activities need to be arranged.
Enterprise delegations usually participate in commercial exhibitions, with the main purpose of arranging promotional activities during the exhibition. After the exhibition, 1-2 days of tourism may be arranged or a celebration banquet may be held. Today, Chinese companies are rapidly developing in Europe and there is an increasing demand for conducting business activities in Europe. When designing products, we not only consider the sales venue and accommodation, but also integrate local enterprise resources and plan high-standard corporate exchange visits, conferences, and matching activities to maximize the satisfaction of Chinese MICE demand.
S Desk Pro
Compared to other types of Chinese tourists, MICE customers may have the highest service requirements. For them, Chinese language service is a must, and there needs to be a dedicated person to provide timely communication services and respond to their needs.
A bilingual service team between China and Europe is important, our team will serve as a bridge between Chinese MICE clients and you, delivering information in a timely and accurate manner and helping you provide better services. We will be your execution team in China, providing Chinese-language services for your travel brand and destination.
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