Our solutions for MICE


Chinese MICE tourists play an increasingly important role in the global MICE industry. China is one of the largest MICE markets in the world, with a growing number of Chinese companies and organizations hosting or participating in MICE events both domestically and internationally. As such, understanding the needs and preferences of Chinese MICE tourists, and providing them with high-quality and tailored services, is crucial for businesses and destinations that aim to tap into this lucrative market.

Do you know how to introduce your MICE resources to Chinese clients?

Our solution ( 1/3 )


S'Pace Pro


We can help you repackage your MICE resources by not only translating your materials but also creating a new set of Chinese marketing materials that better cater to the needs of Chinese MICE tourists.

We will produce a high-quality short video for your MICE brand. We will use unique perspectives and styles to ensure the video captures and maintains the interest of your target audience in China. After production, the video will be promoted and shared on various social media platforms and financial media to ensure wide exposure. Relevant tags and keywords will also be used to increase visibility.



We will carefully study your MICE resources, including conference facilities, services, catering, accommodation, etc., reorganize them, and create an introduction that is suitable for the Chinese MICE market. We will provide professional Chinese translation and ensure that the introduction meets the needs and interests of Chinese MICE travelers.

We use our domestic business network (with over 10,000 companies), government cooperation network, and business travel agency network to promote your destination and brand. We present your business travel resources in short video format and promote them through our social media platforms and those of our partners.

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Do you know how to create your MICE products to Chinese clients?

Our solution ( 2/3 )


S Product Pro


MICE product development for the Chinese market needs to closely follow the center of Chinese enterprise overseas study tours and inspections. MICE products need to meet the dual needs of both Chinese government and entrepreneurial groups, and integrate them into one product, which poses high demands on European MICE products.

Chinese government delegations have always attached great importance to study tours and learning in Europe, and organizing investment promotion events for Chinese cities in Europe is also one of the main purposes of government delegations coming to Europe. They will choose to hold promotion activities in European regions with strong industrial, manufacturing, and R&D capabilities. When designing MICE products, we need to closely follow local business resources and city positioning to design products with strong targeting.

Enterprise delegations usually participate in commercial exhibitions, with the main purpose of arranging promotional activities during the exhibition. After the exhibition, 1-2 days of tourism may be arranged or a celebration banquet may be held. Today, Chinese companies are rapidly developing in Europe and there is an increasing demand for conducting business activities in Europe. When designing products, we not only consider the sales venue and accommodation, but also integrate local enterprise resources and plan high-standard corporate exchange visits, conferences, and matching activities to maximize the satisfaction of Chinese MICE demand.



Do you have a team that can provide satisfactory service to Chinese MICE clients?

Our solution ( 3/3 )


S Desk Pro


Compared to other types of Chinese tourists, MICE customers may have the highest service requirements. For them, Chinese language service is a must, and there needs to be a dedicated person to provide timely communication services and respond to their needs.

A bilingual service team between China and Europe is important, our team will serve as a bridge between Chinese MICE clients and you, delivering information in a timely and accurate manner and helping you provide better services. We will be your execution team in China, providing Chinese-language services for your travel brand and destination.